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Consistency

Consistency measures whether related fields contain logically compatible values. Data can be complete and valid individually, but still be inconsistent when fields contradict each other.

The Consistency strategy evaluates relationships between pairs or groups of fields:

  1. Identifies configured consistency rules (field relationships)
  2. For each record, checks whether the related fields satisfy the rule
  3. Calculates the percentage of records passing all consistency checks

The Defaults section controls global consistency options:

SettingDescription
Default Allowed ValuesNo defaults are set globally — configure allowed values per field to define what’s considered consistent.
Case-sensitive matchingWhen enabled, “Active” and “active” are treated as different values. Disabled by default.
Top N Values(PRO) Analyze only the top N most frequent values for consistency checks.
Minimum Frequency(PRO) Ignore values that appear fewer times than this threshold.

The Field Overrides table lists each field with its current allowed values source, case sensitivity setting, and status.

Consistency configuration with Defaults (Allowed Values, Matching Options, Advanced Analysis) and Field Overrides table

Click on a field in the Field Overrides table to open its configuration modal. You can define allowed values for that field by adding them manually or importing from field metadata. Toggle Case-sensitive matching and configure Advanced Analysis settings (Top N Values, Min Frequency) independently from the global defaults. Use the Revert to Global link to reset.

Per-field configuration modal for the Reason field with Values Added, Matching Options, and Advanced Analysis

For picklist fields, click Import from Field to load all existing values directly from the field metadata. The import dialog shows each value with a checkbox and the number of records using it, so you can select which values to treat as valid. Click Apply Selection to confirm.

Import from Field dialog showing picklist values with record counts and checkboxes

ResultScore
All records consistent100
Some inconsistenciesProportional to consistent percentage
All records inconsistent0
No data0
  • Detect opportunities where Close Date is before Created Date
  • Find accounts where Billing and Shipping addresses contradict
  • Identify leads where Country doesn’t match the phone number format
  • Monitor cross-field data entry quality