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Completeness

Completeness measures the fill rate of your fields — the percentage of records where a field contains a non-null, non-blank value.

For each field included in the scan, the Completeness strategy:

  1. Counts the total number of records in scope
  2. Counts how many records have a non-empty value for that field
  3. Calculates the fill rate: (populated records / total records) × 100

Completeness configuration with Defaults (Blank Handling, Placeholder Detection), Field Overrides table, and Guidance panel

SettingDescriptionDefault
Expected Fill RateThe minimum acceptable percentage of populated records80%

Override the expected fill rate for individual fields. Common overrides:

  • Required fields (Email, Name) → 100%
  • Optional fields (Description, Notes) → 50%
  • Rarely used fields → 20%
Fill RateScore
≥ Expected100
Below expectedProportional (e.g., 70% fill with 80% target = 87.5 score)
0%0
  • Identify fields that are frequently left blank by sales reps
  • Monitor data entry compliance for required fields
  • Track completeness trends over time after data quality initiatives
  • Ensure critical fields (Email, Phone) are consistently populated

Use the Bulk Config option to set the same fill rate override across multiple fields at once — useful when you have many fields that share the same completeness requirement.

Defaults section highlighted with Blank Handling and Placeholder Detection, and Field Overrides table below